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Choosing the ultimate ecommerce software solution to use when building your online store isn’t easy. With the hundreds of providers listed when searching the search engines, each seemingly advertising the same features and benefits, your carts shopping search can get frustrating and time-wasting.

So, does it mean you should just take whatever shopping cart software and be satisfied with it?

Absolutely not!

Your entire ecommerce business will be powered by your chosen shopping carts software, choosing a lousy can pull the handbrake on your business growth. Saying that, you just need to focus on some critical points when evaluating your next shopping cart.

1) Usability

Since you do not want to waste too much time testing, trying and learning how the software works, make sure you choose one with a simple to use interface. Almost all shopping carts have point and click interfaces but what may seem simple to someone else may not be simple to you. So, this is definitely based on your personal preference. Test the top rated shopping cart providers and select one that makes the most sense and easiest to use for you.

2) Connection Speed, Reliability & Future Growth Potential

People shopping online move at internet speed. So, it’s critical that your store responds quickly and is online almost at all times. Make sure you choose a provider that gives you at least 99.9% uptime guarantee. That translates to a maximum of 43 minutes total downtime per month. Make sure you ask your chosen provider how sustain your store’s growth when it becomes even more successful and busy. Do they have a dedicated server upgrade plan? What about if your store is too busy even for one dedicated server? How can they help you?

3) Creates Search Engine Friendly Pages

Everyone wants free targeted visitors from the search engines. So, you absolutely must make sure the shopping cart you choose builds search engine friendly pages with static URLs. Run away from ecommerce solutions that generate dynamic URLs with ugly question marks (?) in the URL of important pages. The top shopping carts software providers should provide tools to help your store rank high for the keywords you’re targeting. So, choose those that do include it.

4) Promotion Tools

Yes, you can probably getting a cheaper ecommerce software and buying marketing tools & software separately, the best shopping carts include marketing tools to help you get going and promoting your store and attracting customers. Since marketing your store is your number one priority after it has been completed, any bundled tools will get you started quickly and save you from any large initial investments.

I hope I’ve made your carts shopping experience both simpler and more clear with these 4 important points to look out for. When all is said and done, choosing your shopping carts software is just the beginning of your journey. So, don’t be intimidated or let the different offerings confuse you.

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